The Doe
Branding - Creative Strategy - Copywriting - Digital Ads - Social Media - Email - Editorial
The Doe is a digital publication sharing anonymous narrative to challenge the way people engage with new ideas. A first-of-its-kind editorial, The Doe shares anonymous first-person stories from writers of all walks.
No topic is off limits. Nothing is filtered.
My contributions run the gamut. Working with my trusty design partner, we created the foundational brand identity, launched a full site, built a social presence, created a blog and so much more. Take a look at a small sampling of the work created for this brand over the years.
“Stories you want to hear... and some you don’t. Learning to understand different perspectives means stepping out of your comfort zone.”
Honest.
Verified.
Anonymous.
〰️
Honest. Verified. Anonymous. 〰️
The Blog
The Between The Lines blog offers context for narratives, provides tips and tricks for stepping out of your echo chamber and shares a peek inside The Doe itself.
The Ads
Marketing campaigns tailored to traffic, leads or conversions urged viewers to stop the habitual scrolling and start engaging with something fresh and unfiltered.
The Newsletters
Hot-off-the-press stories, closer looks and theme break-downs, all strategically sent to our tens of thousands of subscribers.